Switch Language

Semioticizing Products towards Sustainability: New G/localizations of Consumer Experience

Thu, 06/29/2023 - Fri, 06/30/2023
Call for papers ending on


Prof. Dr. Arran Stibbe, University of Gloucestershire
Prof. Dr. Göran Eriksson, Örebro University

We invite abstracts for this two-day interdisciplinary symposium that engages with the ways in which ideas of sustainability intersect with consumer experience within the ephemerality of consumer encounters. At a time of emergent, unpredictable, and multi-dimensional outcomes of sustainability transitions, there is an urgent need to rethink questions such as: how do sustainability transitions change consumer space and experience; how is a consumer like a tourist; how is a product like a place; and how are global aspirations mediated though local consumption? Exploring the ways in which provisioning and cultural ecosystem services and products are semioticized towards sustainability/sustainable future, we organize this symposium as a welcoming space for fresh discussions which engage with various approaches and methodologies. Topics explored will include but are not limited to:

- Environment, objects and materialities
- Brand narratives and sustainable luxury
- “Eco” discourse(s) and the role of language in “green-washing”
- Visualization of idealized landscapes
- Semiotic analysis of new foodscapes
- The exoticization of “health”
- The moralization of packaging provenance

No fees are required for this symposium. To attend the symposium, applicants are required to send an abstract to melody.rossuni-due.de no later than 31 May 2023.

This symposium is being organized by Prof. Dr. Maida Kosatica and Dr. Melody Ann Ross.
University of Duisburg-Essen
Contact person email address