I am working on empirical multimodality research and multimodal critical discourse analysis with eye tracking experience and time series data clustering algorithms. Some of my recent works are listed as follows:

Chen, Y., & Weninger, C. (2025). The potential of eye tracking data to strengthen CDA’explanatory power: the case of multimodal critical discourse analysis of advertising persuasion. Critical Discourse Studies, 22(4), 413-431.

Chen, Y. (2022). Salient visual foci on human faces in viewers’ engagement with advertisements: Eye-tracking evidence and theoretical implications. Multimodality & Society, 2(1), 3-22.