(REBRANDING) International Journal of Marketing Semiotics & Discourse Studies AND CFP Vol.II 2019



As of September 2018 the International Journal of Marketing Semiotics has been rebranded into International Journal of Marketing Semiotics & Discourse Studies, with a view to:

-       Accommodating more explicitly under the same conceptual umbrella the rapidly emerging field of inter-disciplinary studies between marketing research territories and the sister disciplines of semiotics and discourse analysis.

-       A trend precipitated by new media studies and the progressive migration of social theoretic foci to a Web 2.0 environment, as well as the increasing convergence between media and marketing studies.

-       Increasing adoption of a pan-consumptivist outlook in the scrutiny of cultural phenomena in cultural studies, cultural sociology, cultural anthropology which share discourse analytic methodological routes.

-       Increasing prominence of multimodality in both semiotic and discourse analytic terms.

Submissions for Vol. VII are accepted from now and until the end of 2019 and will be published immediately upon acceptance based on our new all-year-round publishing policy.


The mission of the International Journal of Marketing Semiotics & Discourse Studies is to constitute a reference point in state-of-the-art academic research in the field of marketing discourse studies, by enhancing the relevance of discourse analytic and semiotic theories and methodologies across the entire marketing mix, with a dual orientation towards furthering existing theory, while safeguarding managerial saliency.



The International Journal of Marketing Semiotics & Discourse Studies is an open-source academic journal that aims to cover a wide spectrum of interdisciplinary marketing/semiotic/discourse analytic research streams, spanning:

– Conceptual approaches and empirical research across the 5 P’s by drawing on different semiotic (post-structuralist, sociosemiotic, Peircean, structuralist, cultural, textual, visual, multimodal) and discourse analytic (CDA, DHA) perspectives.

– Consumer cultural theory and research

– Cultural experiences, artefacts, practices, spectacles

– In virtual, ‘real’, hyperreal environments

– In individual or community settings

– Methodological frameworks for conducting research into product/service/retail branding, brand identity development, brand equity, packaging design, competitive packaging analysis, new product development, pricing, advertising, IMC development and competitive analysis, consumer behavior (offline and online).

– Comparing and contrasting existing marketing research conceptual and methodological frameworks with discourse analytic/semiotic ones.

– Cross-disciplinary approaches on marketing research issues that combine discourse analysis and semiotics with perspectives from the social sciences and the humanities, such as anthropology, literary studies, psychoanalysis, anthropology, rhetoric, sociology.

The International Journal of Marketing Semiotics & Discourse Studies welcomes both conceptual and applied semiotic research, provided that the evoked perspectives have been applied rigorously in the concerned marketing issues and are sufficiently informed by the relevant literature.

The International Journal of Marketing Semiotics & Discourse Studies intends to host academically rigorous research papers, but also to provide a forum where marketing semiotics agencies may publicize case studies of projects they have undertaken for clients.

Acceptable contents and content formats include the following:

-       Academic conceptual and empirical research papers (see Submission Guidelines @ https://ijmarketingsemiotics.com/submission-guidelines-2/)

-       Practitioners’ (agencies’) case-studies

-       Academic presentations (either as part of taught curricula or as delivered in academic conferences)

-       Full books or individual chapters (either printed or in print)

-       Book reviews


If you wish to contribute to the International Journal of Marketing Semiotics & Discourse Studies send your content to:

Dr. George Rossolatos

email: georgerossolatos123@gmail.com