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Online Summer School on Media Representations and Research Methods (third edition)

Mon, 08/02/2021 - Fri, 08/13/2021
Registration deadline


The first four editions of the online version of this Summer School course in 2020 (twice), 2021 and 2022 were fully booked. The 2023 edition lasts from 21 August until 1 September. Please click here for more information about the 2023 edition.

Media Representations and Research Methods Summer School in a Nutshell

  1. The course focuses on critical discourse analysis, social semiotics and news framing.
  2. The course teaches you to work with a hands-on template that helps you to write better academic papers.
  3. The course includes a one-hour lecture on research questions and offers personal advice on your research questions.
  4. The course includes all day e-mail support in case you get stuck with your assignment.
  5. The course will be online.
  6. The course fee will be €399.
  7. The course is spread across two weeks.
  8. Daily teaching hours will be limited to three hours at most. This enables you to optimally concentrate in an online setting. Teaching days will start at 13.00 (Maastricht time zone/GMT+2) and end at the latest at 16.00 (Maastricht time zone/GMT+2). This makes it easier for students from far away countries to deal with the large time differences.
  9. If you have any questions about the course program, content and recommended readings, please contact Leonhardt or visit his website.
  10. For questions about the application process, please contact Maastricht Summer School Office.

Student reviews of Media Representations and Research Methods Summer School

(Quotes taken from LinkedIn recommendations)

“I found Leonhardt very well familiar with all the dynamics of his class room, as he very efficiently caters to the need of all his students coming from different social, cultural and educational backgrounds.” – Sadia from Pakistan

“Leonhardt is a great lecturer who knows his subject matter. I found his inclusive approach particularly useful in teaching media analysis techniques.” – Koen from Belgium

“Not only did Leonhardt demonstrate a high level of expertise in the subject, but he also helped his students understand difficult concepts in a very accessible way, effectively bridging the gap between theory and practice, and fostering fruitful discussions in class.” – Carolina from Brazil

Description of Media Representations and Research Methods Summer School

The tweets of US-President Donald Trump, the heated social media debate on Greta Thunberg and the many angles on migration stress the pivotal role of texts and images in our societies. This course teaches you the analytical skills to study the possible meanings of textual and visual media representations.

Interactive lectures offer you concepts and methods to examine what combinations of words and/or visual elements mean in terms of a broader debate in society. These lectures further help you to understand how national identities and power relations affect the interpretations of media representations. Your individual assignment concerns a short paper, in which you apply a method to study one or two news articles, cartoons or social media posts.

Specially for this Summer School, Dr Leonhardt van Efferink developed a template that helps you to write a well-structured course paper. On top of this, he offers individual feedback in class and active personal tutoring by e-mail. Finally, his support includes a simple framework to develop focused, consistent and transparent research questions.

Goals of Media Representations and Research Methods Summer School

  1. Designing an analytical framework to study media representations with textual and/or visual elements (e.g. newspaper/magazine articles with photos, cartoons and social media posts).
  2. Developing a research method that draws on critical discourse analysis, social semiotic analysis and/or news framing analysis, in line with your research objectives.
  3. Explaining the role of the national and ideological contexts in which (social) media content is being produced.
  4. Understanding the complexity of text-image relations and their role in meaning-making processes.
  5. Producing a research design and dataset for your thesis or dissertation that is manageable.

Timetable of Media Representations and Research Methods Summer School

Media Representations and Research Methods Summer School will be an online course. Please check Leonhardt's website for most up-to-date version of the timetable

Suggested Literature for Media Representations and Research Methods Summer School

Dr Leonhardt van Efferink has based this course on publications in various languages (see overview below for some examples). You are not required to do pre-course reading. However, if you would like to do so, you are advised to select one of the publications below. You can also contact Leonhardt for tailor-made reading advice.

  1. Caple, H. (2013) Photojournalism. A Social Semiotic Approach.
  2. Dahinden, U. (2006). Framing. Eine integrative Theorie der Massenkommunikation.
  3. D’Angelo, P. (ed.) (2018) Doing News Framing Analysis II. Empirical and Theoretical Perspectives.
  4. Geise, S., & Lobinger, K. (eds.). (2013). Visual Framing. Perspektiven und Herausforderungen der visuellen Kommunikationsforschung.
  5. Machin, D. (2007) Introduction to Multimodal Analysis.
  6. Machin, D. and Mayr, A. (2012) How to do Critical Discourse Analysis.
  7. Richardson, J. (2007) Analysing Newspapers. An Approach from Critical Discourse Analysis.
  8. Royce, T. D. (2006). Intersemiotic Complementarity. A Framework for Multimodal Discourse Analysis. In T. D. Royce, & W. Bowcher (Eds.), New Directions in the Analysis of Multimodal Discourse (pp. 63-109).
  9. Van Gorp, B. (2010) Strategies to take the Subjectivity out of Framing Analysis. In P. D’Angelo, & J. A. Kuypers (Eds.), Doing News Framing Analysis. Empirical and Theoretical Perspectives (pp. 84-109).
  10. Wodak, R. and Meyer, M. (eds., 2016) Methods of Critical Discourse Studies.

Keywords for Media Representations and Research Methods Summer School

▪ Critical Discourse Analysis ▪ Social Semiotics ▪ News Framing ▪ Textual Analysis ▪ Visual Analysis ▪ Text-Image Relations ▪ Multimodal Analysis ▪ Media Representations ▪ Research Methods ▪ Research Design ▪ Research Questions ▪ Research Paper Template ▪ Analytical Skills ▪ Critical Thinking ▪ Employability


Main contact details of the Summer School:

Maastricht Summer School
Center for European Studies | CES
Bonnefantenstraat 2
6211 KL Maastricht
Maastricht University
Contact person
Dr Leonhardt van Efferink (Course Leader)
Contact person email address