BreMM15: Second International Symposium on the Theory and Practice of Multimodal Research. Interdisciplinary Conference at Bremen University, Germany, 21-22 September 2015.
Multimodality is one of the most influential semiotic theories for analyzing media artefacts nowadays, and it enjoys growing popularity globally. However, this popularity does not imply universality: the empirical application and even the conceptual anchoring of multimodality often remain nationally and regionally grounded. Definitions of modality and even mediality thus differ from each other in terms of their starting points. From a German national perspective, language remains the main point of description.