We are pleased to announce the launch of the sixth issue of the International Journal of Marketing Semiotics.
Table of Contents
International Journal of Marketing Semiotics Vol. VI 2018
https://ijmarketingsemiotics.com/journal-contents-2/
Full contents
Articles
Jason Dydynski and Nelly Mäekivi
Multisensory perception of cuteness in mascots and zoo animals
Pablo Matus and Francesca Poggi
Discursive representations of Chilean universities and their future students in advertising
George Rossolatos
On the spectral ideology of cultural globalization as social hauntology
Book Reviews
John Flowerdew & John E. Richardson
The Routledge Handbook of Critical Discourse Studies
John A. Bateman, Janina Wildfeuer & Tuomo Hiippala
Multimodality: Foundations, research and analysis: a problem-oriented
introduction
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