Organizations 2.0, whether we talk about companies, political parties, national public institutions or European institutions, should, on the one hand, allow a collaborative construction of knowledge where citizens/consumers/ clients are significant prosumers of information and, on the other hand, select those online instruments which allow not only informing, but participating, sharing, mobilizing and interactivity as well.
This international workshop aims to bring together researchers and professionals presenting a broad variety of approaches to the ways in which organizations 2.0 have succeeded in engaging and empowering citizens/consumers/clients in their online communication.
This workshop is the perfect opportunity for young researchers and PhD students to share their scientific work in an interdisciplinary context and to take part in debates over the advantages and disadvantages of e-connecting European organizations and publics.
Thematic scope of the workshop
• online communication tools and strategies of EU citizens' empowerment;
• European citizens’ initiatives;
• e-communication of European policies;
• Member States' online communication;
• European countries' online communication;
• EU platforms as communicative spaces;
• online European and national elections;
• citizen/consumer/client participation and involvement;
• organizations 2.0.;
• e-government;
• online activism, protests 2.0;
• digital single market strategy;
• quantitative and qualitative research of citizen/consumer/client online participation;
• the use of CAQDAS (computer assisted qualitative data analysis) and social networks in the analysis of citizen/consumer/client online participation.
NO PARTICIPATION OR PUBLICATION FEE.
Doctoral School in Communication Studies, University of Bucharest
This workshop is supported by a grant of the Romanian National Authority for Scientific Research and Innovation, CNCS-UEFISCDI, project number PN-II-RU-TE-2014-4-0599.